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Nintendo Struggles for Survival: Super Mario Run Disappoints

Update Date: Dec 22, 2016 08:37 PM EST

Super Mario Run for the iPhone was criticized for being not worth its $10 price tag resulting in Nintendo shares to further drop in the Tokyo market. The game was Nintendo's first release of a major franchise game on a smartphone platform (Apple's iOS). Previously, Nintendo has only opted to release mobile versions of its games on its own handheld hardware.

Super Mario Run: From top-downloaded to one of the lowest-rated. When Super Mario Run was first announced in July as a launch exclusive under Apple iPhones and other iOS devices, Nintendo's U.S. shares hit a record five-year high of 38.25. Expectations for Super Mario Run were at its peak due to the Pokemon Go summer craze, a game which was developed by a Nintendo affiliate.

Unlike Pokemon Go, which used a free-to-play business model, where the game is free but can be enhanced with in-game purchases for virtual items, Super Mario Run was available for a whopping $9.99 for the full version. Many complained that the exorbitant price tag was too high considering it is only a mobile game that requires constant Internet connection.

While a lot of users were initially drawn in by the nostalgia associated with Super Mario Run, the game was a complete miss. Apart from being dishonest about the real price of the game, the gameplay is also absurd.

It features the original Mario running through his worlds in an endless runner game similar to Temple Run. All the user is left to do is to let Mario jump to various heights and avoid the obstacles.

But unlike classic endless runner games, Super Mario Run requires an internet connection in order to prevent piracy. This makes the game even more unappealing to those without a constant Internet connection.

The Future of Super Mario Run. Over the previous six trading sessions, Nintendo's stock fell almost 19%. Recently, it was able to rise a minimal 1.4% to 26.41.

While Super Mario Run was expected to generate more than $71 million in worldwide gross revenue, this no longer seems viable. Gamespot has reported that Nintendo has slashed their expected revenue range to $12 to $15 million, one-fourth of their predictions.

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