‘Normal’ Barbie Will Challenge the Traditional Barbie
A new toy is in town and it plans on challenging the popular traditional Barbie, which has been around for more than five decades. The toy is a Barbie-like doll that was created with more realistic body proportions.
The latest doll, named Lammily, was created by 25-year-old Pennsylvanian artist, Nickolay Lamm. Lamm created a three-dimensional prototype of the doll while he was attending the University of Pittsburgh, where he graduated from in 2011. While drafting plans in making the doll, Lamm used statistics calculated by the United States Centers for Disease Control and Prevention (CDC). These numbers represented the average body proportions of a 19-year-old woman.
Lamm said according to Pittsburgh Post-Gazette, "I'm just a normal dude, sitting on the couch with his laptop, thinking dolls could look better if they had more typical proportions, like what you'd see around you. I wanted this to be a healthy alternative, and she looks like a healthy, beautiful girl."
When placed next to a traditional Barbie, which has been criticized for having unrealistic and unattainable body proportions, Lammily is shorter with a smaller head. Her neck and her body are both thicker as well. Overall, she has a very athletic build and appears to be wearing a little bit of makeup. Lamm has created several versions of the doll with different clothing but the very first 3-D model is wearing a button tee with denim shorts and white tennis shoes. She also has brown hair and hazel eyes.
"If there are beautiful women out there with typical proportions, it should be pretty easy to make a doll with typical proportions as well," Lamm said according to the San Francisco Gate.
In order to develop the prototype and offer dolls for distribution, Lamm started a website called www.lammily.com hoping to raise $95,000. With this amount of money, he believed that he could start distributions in November. Within the span of just two days, Lamm had received $227, 858 from over 6,700 financial backers. The doll was indeed highly popular.
"I'm not trying to compete with other fashion doll makers in any way, I'm just trying to make an alternative," said Lamm.