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Chocolate-Flavored Toothpaste, Crest's Newest Innovation

Update Date: Jan 30, 2014 11:04 AM EST
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It is safe to say that people love chocolate. Not only is chocolate delicious, certain kinds of chocolates can be quite healthy when consumed in small amounts. Now, instead of only eating chocolate, people can also taste the flavors of chocolate when they are brushing their teeth. Popular toothpaste brand, Crest, which is owned by Procter & Gamble, announced that it would be introducing a Mint Chocolate Trek toothpaste next month under the Crest Be logo.

"Crest Be was developed out of the research and insights that consumers are looking for experiential purchases," the marketing director at Proctor & Gamble, Rishi Dhingra, said according to TODAY News.

The company will be launching Lime Spearmint Citrus and Vanilla Mint Spark toothpastes on top of the Mint Chocolate option. The company reminds all consumers that the three new toothpaste flavors will continue to provide the "foundational benefits needed for oral health including cavity protection, cleaning, fresh breath, and whitening," according to Glamour. Furthermore, the Mint Chocolate toothpaste will not contain any actual chocolate in the product. The flavor was created by using sodium fluoride and flavoring.

"Daredevils, have we got a surprise for you," the company wrote in regards to the chocolate flavor according to TIME.

The company's advertisement for the Vanilla Mint Spark, reads, "It's a whole new world of deliciousness for toothbrushes everywhere. And it's ready to take your mouth on an exhilarating ride. Better buckle up. Toothbrushes, it's safe to say you've found your muse."

Although these flavored toothpastes seem farfetched, companies nowadays strive to become more creative with their products. Just a few weeks ago, Jelly Bean announced beer as its latest flavor. Other companies, such as Pringles and Lays have also created exclusive limited-edition flavors.

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