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Vibrating Bike Seat Promises Cyclists a "Happy Ride"

Update Date: Jul 24, 2013 04:13 PM EDT

There's a new gadget that'll make biking to work a little more... erotic.

Introducing the "Happy Ride"- a new bicycle seat cover fitted with battery-powered vibrator that'll make any boring bicycle commute a little more stimulating. 

The discreet device designed by SexShop356, an online adult toy retailer based in the UK, is made to fit all bicycle seats and can be used by both men and women. The new sex gizmo also comes with controls for people to adjust the intensity of vibrations.

According to Cosmopolitan UK, the device is in hot demand because of the building obsession of E.L. James' Fifty Shades of Grey' forthcoming film adaptation.

"Thanks to the UK's cycling boom and the building obsession around next year's 'Fifty Shades of Grey' movie, both adult toys and cycling are firmly on the public's radar," Claire Bowden, head buyer at SexShop365, told Cosmopolitan Magazine. "It was only a matter of time that the two combined to make your daily cycle pleasurable."

"We are always promoting new ways to excite your love life, and the Happy Ride is a brilliant way to enjoy exercise, the sunshine and pleasure in one," she added.

The device is sold online for about $43, and comes with free batteries and shipping and handling in the UK.

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