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Beyoncé's new album Lemonade is a huge success and it tops the Billboard charts but do the tracks have something to tell us about her troubled marriage with Jay Z. There are wildly guesses that Jay-Z's infidelity has driven Beyoncé to come up with intriguing lyrics in one of her tracks.

Beyoncé's lemonade is finally out with tracks pulling Jay-Z's legs and has also skyrocketed to top in sales as well as ranking charts. This being the case, whether Jay-Z is going to remain quiet on the issue or is he preparing himself for a lemonade war with his wife with an album of his own, is the question of the hour.

But recent reports about the famous couple have it that the lemonade war and the infidelity album drama are just a marketing trick and nothing much. The couple is smart in marketing and the infidelity rumors are good catch to attract the audience, according to The New Daily.

"They're marketing masters. They're pros at this. The more attention, the more they sell, the better," one insider told PageSix. "All that speculation is to get press when they need it. Lemonade is much deeper than infidelity, but that's the focus. As long as people are talking, they don't care."

A lyric in the Beyoncé's sixth studio album's fourth track, Sorry, called out "Becky with the good hair" is rumored to be a reference to Jay-Z so called love interest. But the media reports clearly point out that the 12 track album of Beyoncé is released last week on Tidal, which is the couple's own music streaming service.

Tidal is co-owned by Beyoncé and her husband Jay-Z and it is irrelevant for the singer to release her album in that kind of a site. And if lemonade had been really a war aimed at Jay-Z he wouldn't have let Beyoncé release her album in the streaming service co-owned by him.

"They develop these storylines to sell albums. Lemonade is a movie crafted to drive sales," noted another source in PageSix. "Jay and Beyoncé are entertainers at the top of their game. Do you think Jay would release her album on [his own] Tidal if it really was all about him? He is 100 per cent behind this," the source added.