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Far Cry Primal is now just a week away from its launch and Ubisoft has roped in professional mason, Nick Robertson, to chisel gaming consoles and other gaming paraphernalia out of stone so that they can celebrate the release of the game. By no standards is Ubisoft a small company. It is a big publisher with handsome budgets that can be seen in the rather expensive promotional strategy.

Far Cry Primal is being promoted heavily and is set to release on Feb 23^rd this month. Since this franchise of Far Cry is set in Stone Age, Ubisoft decided to let master crafter Robertson to carve out a perfect gaming den, complete with a coffee table, beer can, stone console and even Pizza, says Geek

If you use Xbox One or PlayStation 4, Far Cry Primal will be available to you this month of 23^rd. However, PC users will have to wait until March for its launch. However, the latter can expect better visual experience if you have the hardware that can crank up all the game settings.

Regardless of what others think of Ubisoft's strategy to promote Far Cry Primal in such an extravagant manner, using Stone Age to show modern day era, Nick's skills remain unquestioned in this regard. His workmanship has done justice to Ubisoft's subliminal message of modern day gaming den carved in Stone. The fans can also watch a time lapse of Nick's creation as he painstakingly carves out one item after the next to fulfil Ubisoft's bizarre promotion plan, as reported by Game Rant