Chipotle Starts Business Again With Free Burritos For Everybody
Chipotle is gunning for a tasty comeback after months of disruptive E.Coli food scandal which caused company stocks to plunge and sales plummet. After closing down all of its 2, 000 stores on Monday until 3 pm for a company-wide meeting on food safety, the management announced that it will be giving away free burritos to customers.
"If we messed up your lunch plans today, follow the steps and we'll hook you up. Text the word 'raincheck' to 888-222," the promotion on website reads which was to end Monday at 6pm as quoted by AZ Central. After following the simple steps, customers are expected to receive a text coupon for free burrito treat a few days later.
Apart from implementing more stringent procedures on supplies procurement and food preparation, CEO and founder Steve Ells announced that the burrito chain is going to invest $10 million to help local farmers meet its raised food safety standards which include DNA-based testing of fresh meat and vegetable according to report by the Wired.
Chipotle is trying its best to win back customer confidence after a series of food scare outbreaks seriously undermined the company's image as a healthy alternative to conventional fast food chains.
"2016 is going to be the year for Chipotle to try to win back consumer confidence. It's still an uphill struggle for the company," remarked IBISWorld analyst Andrew Alvarez as quoted saying by the Los Angeles Times.
Meanwhile, a Maryland man named Hank Levine was flooded with hundreds of texts from customers asking for free Chipotle burritos. Some customers mistakenly add an extra '2' to the text hotline and had their text messages redirected to Levine's inbox instead according to a news story featured by ABC News.