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Apple is cutting $50 off the price of its Apple Watch when it is purchased with a new Apple iPhone.

The limited-time promotion is available only through in-store purchases and only at certain stores in the Boston and San Francisco Bay areas, according to an Apple Store employee in the Bay Area.

Apple Watch Edition and Apple Watch Hermès models are not included in the promotion, which runs from October 30 until November 15.

The discount comes after questions about how well the Apple Watch has sold, further stoked by the company's decision not to break out specific sales numbers for the smartwatch. The Apple Watch has been the highest-profile product in the category, which includes other watches from the likes of Samsung Electronics and Motorola. But it's still unclear whether mainstream consumers are hopping on the bandwagon.

Apple said it will not disclose Watch unit sales because it didn't want to offer competitors "insights" from the figures. Analysts polled by Fortune recently estimated Apple sold 3.95 million Apple Watches in the quarter.

CEO Tim Cook said in July that said sales of the Apple Watch to consumers exceeded the unit sales of the first iPhone and iPad in their comparable launch periods.

Cook added that he plans to expand the channel of Watch units for the holiday season, banking on the fact that Apple's smartwatch will be a top gift for the period.

Apple doesn't usually offer discounts on its products. They only offer special pricing for educational institutions and cuts prices on merchandise during the annual Black Friday sales, but temporary promotions of this nature are almost unheard of.

The offer is available only at participating Apple Store locations in the Bay Area (Burlingame, Chestnut Street, Corte Madera, Hillsdale, San Francisco, and Stonestown) and the Boston metro area (Boylston Street, Burlington, CambridgeSide and Chestnut Hill). Purchase of AppleCare+ or other accessories and add-ons are not required to get the discount.