News

Plastic Surgery for Bushy "Scouse Brows" Skyrockets

By Christine Hsu | Update Date: Apr 19, 2013 11:05 AM EDT

It looks like bushy brows are here to stay- even if they do go out of fashion.

Flocks of fashion-conscious women are now putting down their tweezers hoping to develop darker and bushier "Scouse brows".  But after years of aggressive plucking, waxing and threading, leaving things to nature is just not an option for many women.

Women are now going to desperate lengths like going under the knife to bring back their youthful, ample brows.

According to the Daily Mail, plastic surgeons have seen an influx in the number of female clients requesting transplants to thicken out their sparse, often penciled-in or tattooed, brows.

Transplanting hairs from the head to the eyebrows is increasingly popular, according to The British Association of Plastic surgeons.

The £3,000 ($4,600) per brow procedure can take up to four hours and involves implanting up to 200 individual hair follicles under local anesthetic.

Hair restoration expert Dr. Raghu Reddy says he has witnessed interest in the medical procedure grow since the Royal Wedding when the Duchess of Cambridge modeled the "Scouse brow".

"We have witnessed interest grow since around the time of the Royal Wedding. Now we have a healthy stream of women who come in. There is also greater awareness now," Reddy said, according to the Daily Mail.

"While I do have patients who have over-plucked, I also have women who come in with perfectly normal eyebrows who are looking for a thicker, fuller brow to rival the likes of Kate Middleton," he added.

Claire Culverwell, a 30-year-old dental technician, told the Daily Mail she spent £3,500 ($5,400) to get fuller brows after plucking for 14 years.

"It was fashionable when I was a teenager. I wanted to look like the celebrities," she said. "I carried on doing it over many years with tweezers and ended up permanently damaging my brows."

"A hair follicle only has a finite number of cycles of growth and if you pluck it too many times, you end up killing it off," she explained. "I realized I had brought this on myself and I was a little embarrassed to seek treatment."

For the procedure, Culverwell had an inch-long strip of hair removed from the back of her head to transplant to her brows. Each of the 400 to 500 hairs was separated under a microscope and individually implanted into small holes in her brows using a fine needle.

"It boosted my confidence," she said. "It was worth every penny."

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