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Because of its convenience, people turn to online shopping as an escape. However, Stanford Medicine clinical professor of psychiatry Dr. Elias Aboujaoude warns that the rush of dopamine associated with purchases can lead to compulsive behaviors. 

Retail therapy offers a temporary escape from stress and anxiety, providing a momentary boost in mood and self-esteem. Engaging in shopping can serve as a form of self-expression, allowing people to explore their personal tastes and preferences. Additionally, it can create a sense of control and empowerment, especially in situations where one may feel powerless.

However, retail therapy can quickly spiral into compulsive buying behaviors, leading to financial strain and debt. It may also contribute to feelings of guilt and regret, particularly when purchases are made impulsively or exceed one's budget. 

The reliance on shopping as a coping mechanism can also detract from addressing underlying emotional issues and hinder long-term psychological well-being. Like the rats in a study conditioned to anticipate cocaine at the ring of a bell, people find pleasure in the act of browsing and purchasing online, often regardless of the necessity of the items.

Strategies for Mindful Consumption

Embracing the philosophy of "good enough" decision-making can counteract the endless pursuit of perfection. By opting for choices that meet their criteria rather than obsessing over the optimal option, people experience greater satisfaction. Disrupting the automaticity of online shopping habits -- such as by refraining from saving credit card information -- forces deliberate pauses before each purchase, allowing for reflection and evaluation of necessity.

Cultivating digital resilience

Curating digital spaces to minimize exposure to persuasive marketing tactics can mitigate the urge to splurge unnecessarily. Unsubscribing from promotional emails and unfollowing influencers promoting excessive consumption reduces the temptation to make impulse purchases driven by external stimuli. 

By aligning purchases with their authentic selves rather than aspirational ideals, people make intentional choices that resonate with their actual needs and lifestyles.