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It is often said that children learn by example, so they copy whatever they see their parents and guardians doing. But this does not only apply to children.

Social learning theory states that individuals learn through observation, imitation, and modeling of others. Rooted in the work of Albert Bandura, this theory extends beyond classical behaviorism, acknowledging the impact of cognitive processes and social factors on learning. 

There are four key processes involved in the theory -- attention, retention, reproduction and motivation. Attention involves focusing on the model's behavior, retention is the ability to remember what was observed, reproduction is the actual replication of the behavior, and motivation determines the likelihood of repeating the behavior. Together, these processes form the basis of how individuals acquire new skills, attitudes, and behaviors.

The Bobo doll study

Bandura's iconic Bobo Doll Study exemplifies Social Learning Theory. Children who observed adults displaying aggressive behaviors towards a Bobo doll were more likely to imitate those actions. This study highlighted the power of observational learning and the influence of role models on behavior acquisition.

Social media trends

From a contemporary point of view, social learning theory is exemplified in social media. Users observe, retain, and reproduce behaviors exhibited by influencers and peers. From adopting fashion trends to acquiring new skills through online tutorials, people use social media as a tool for learning, even if they do not do it intentionally.

New employee onboarding

In organizational settings, social learning theory guides effective onboarding strategies. New employees observe colleagues to learn the informal norms and practices of the workplace. Mentorship works on similar principles, where novices acquire skills and knowledge by observing and shadowing seasoned professionals.

Cooking shows

The popularity of cooking shows and tutorials demonstrates social learning theory in a recreational context. Viewers attentively watch chefs, retain culinary techniques, reproduce recipes in their kitchens and are often motivated by the success stories and creativity showcased on these shows.