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Durex Rolls Out Condom-Delivery App in Dubai

Update Date: Feb 04, 2013 03:41 PM EST

If you are too embarrassed to buy condoms in the middle of the night - or in a place that makes it impossible - Durex has a solution, and it is as easy as calling to order a pizza. An app called SOS Condoms allows couples to order a box of condoms anytime between the times of 4:00 PM to 4:00 AM.

The app has already launched in Dubai, a locale where nearly anything is available for delivery. By committing simply to a 12-pack, condoms are delivered free, according to the Los Angeles Times. The service promises privacy and discretion, with the deliverymen will be dressed in disguise, possibly as a policeman, tourist or pizza delivery man, within an hour of ordering.

The spot marks the second time that the Paris-based advertising agency has launched a racy campaign in the Middle East. Their first effort, also an ad for Durex, garnered 4.5 million views and improved sales in the region, ABC News reports.

The app is taking a poll to see where the app should launch next. In the United States, Boston, Los Angeles and New York City all have votes. However, it appears based on a diagram on the SOS Condoms' website that Paris is in the lead with a wide margin - fitting for a city with the moniker "the City of Love". (Sofia, Bulgaria is second.)

Despite the commitment to safe sex, many are concerned that the app places the company in an uncomfortable position. For example, the app is ostensibly for couples over the age of 21, though it is unclear from the website precisely how age will be verified.

According to the Telegraph, some also question why the app is being rolled out first in Dubai. Though liberal for the Middle East, the city has made international headlines for its draconian sex laws. Most famously, it arrested a couple who was allegedly having sex on the beach. Recently the city issued a yearlong stint in jail for an unmarried couple caught hugging and kissing in public.

Dubai is a hotbed for expatriates. The United Arab Emirates' population is comprised primarily of foreigners, with expatriates outnumbering the local population by 11 to 1, according to Shards of China.

The app's website can be found here.

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