Getting Sunburned? L’Oreal Sensor Will Caution You
Who likes to look red after too much sun on the beach? L'Oreal came out with a new product line that will caution you if you are getting sunburnt. My UV Patch, the new skin sensor, was revealed at the latest Consumer Electronics Show in Las Vegas this week. This sensor appears like a heart sticker and can be worn for couple of days. It is also free of cost! This sticker is a brainchild of L'Oreal's tech incubator, La Roche-Posay, that develops the skincare line of products. The main idea is to make the consumers aware about the skin cancer prevention and also helps reducing ageing process. All the users need to do is click a photo of their skin patch and upload it to the app developed by La Roche-Posay to determine the level of UV-exposure on that day. The product, My UV Patch, will be available to the consumers by the end of this year. Guive Balooch, Global Vice President of L'Oreal Technology Incubator, showed how the sticker worked on Tech Crunch TV, as reported by Tech Crunch.
The users can also check out the La Roche-Posay website for further details about the product. The patch is so flexible that it can be applied to any part of the body. Guive Balooch commented about the product saying, "Being able to have this technology to measure properties of the skin in real life anywhere you want allows us to develop really new testing methods for future products". In most cases, by the time we realize the extent of exposure, the damage has already been done. This is why L'Oreal developed a product so that the prevention can be placed ahead of cure. The users can now stay informed about their exposure by wearing the patch as they step into the sun. The distribution plans are still in the pipeline but the product will be made available in 15 countries starting this year, said a company spokesperson in an email, as reported by Leader Call.