Huawei Honor Phones Launching in U.S. at CES, 2016
Offshoot of Huawei, Honor smartphones, that have already been used in many countries around the world, may be introduced in the U.S. at CES mega show next year. The invitation to the press conference have already been dispatched and the president of Honor Global, George Zhao, said in China recently that "we should "expect to hear more about our U.S. plan at that time." Zhao also added that Honor had been planning to launch in US for quite some time and calling it a high end market for Huawei, as reported by 9to5Google. Huawei's US division president called 2015 a crucial year for the company for its mission to launch in US and get the networks to sell its flagship smartphone, according to Digital Trends.
There are many Chinese companies that make smartphones who are not able to make it to the U.S., let alone their spin-offs. However, for Huawei, this is a different story. Although it already has a presence in American market, it not used by consumers largely to be called a household name. The only known presence of Huawei is through Google's Nexus 6P. Launching Honor in U.S. can give the company direct access to the U.S. customers who may otherwise not be too intrigued by the prospect of buying a new brand, as per Engadget.
The companies looking to break into the American smartphone market must struggle with the carrier-based purchasing habits of most consumers in the U.S. Since that trend has been changing recently, Huawei has also tried to throw in some benefits and services to entice the buyers into buying unlocked devices. Honor is required to have a similar strategy if they want to compete well in the U.S. market, reported Slash Gear