Do Men Eat More When Women Are Watching?
It may be as a result of our evolution, from the cave men era, that best hunters were given the most to eat. Or maybe just another skewed male perception of the women. Cornell University researchers have claimed to have found that men eat much more, almost double, when they are in presence of women and that this behavior can be "motivated by a hard-wired male urge to demonstrate prowess." The study that was published in the journal Evolutionary Psychological Science this month, involved examining diners in all-you-can-eat Italian buffet. When men are dining with women, they tend to eat 93% more pizza and 86% more salad than the ones who were only accompanied by men, reported Deccan Herald.
"The findings suggest that men tend to overeat to show off," lead author Kevin Kniffin, a visiting assistant professor in applied economics and management, said. "Instead of a feat of strength, it's a feat of eating." According to the authors of the paper, the overconsumption is perhaps an oblivious way that shows biological fitness, something that made more sense at the evolutionary stage, but doesn't fit with the modern society that is obsessed with the idea of fit bodies. "We find that while men disproportionately overeat in the company of women, women felt like they overate and felt rushed when eating with men even though there was no evidence that they actually ate more," said lead study author Kevin Kniffin of the Dyson School of Applied Economics and Management at Cornell University in Ithaca, New York. "People should calm down when eating with members of the opposite sex," Kniffin added by e-mail, as reported by Business Standard.