Amazon to open its first bookstore
On November 3, 2015 Amazon will open its first physical bookstore, two decades after launching its online book-sales.
Just like traditional bookstores, Amazon Books will have wooden shelves stocked with about 6,000 books. Amazon plans to analyze the data of its customers generate to determine which titles will appeal most to shoppers in its bookstore to avoiding the challenge of unsold inventory.
"We've applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping," Jennifer Cast, vice president of Amazon Books, wrote in a blog post. "The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators' assessments."
Amazon is not the first online company to open a physical store. Apple opened its first Apple Store in 2001 to showcase its computers and mobile devices. Microsoft has 110 physical stores across North America and opened a flagship store in Manhattan in September.
The titles in Amazon Books will be of the same price as it is sold online. Customers at Amazon's bookstore will also get to use the company's devices, like Kindles, the Echo, the Fire TV, and Fire Tablets.
The company will stock best-sellers. Amazon Books will also have titles that gets high ratings from its customers. They will also stock up some books that are staff favorites like Amazon Chief Executive Jeff Bezos' favorites like "The Gift of Fear" by Gavin de Becker, "The Five Love Languages" by Gary Chapman and "Traps" by his wife, MacKenzie Bezos.
When asked if there will be more Amazon physical bookstores,
"We'll see," Deborah Bass, Amazon spokeswoman said. 'We're certainly excited about this one."