Kinds Enticed by Fast Food Chains Using Toys and New Menus
You may not know this but the fast food companies have made their way into your child's head. The concerned parents revealed that 37% of them visited the diners after those tantalizing ads more often than other diners. The children are targeted by these companies with the help of special menus and free toys that come with every meal. It is due to this reason the children are known to insist their parents to eat at that fast food restaurant. The researchers published a paper in Journal of Pediatrics that revealed, "The more frequently a child viewed commercial TV that featured child-directed fast-food meal advertising, the greater the likelihood their family visited fast-food restaurants that marketed directly to children on TV at the time", says NYSE Post.
Parents who were part of this new study were asked questions about their children's TV viewing habits. The parents were also asked to confirm if their children insisted on eating at least two of the nationalized fast food chains that placed ads on the children-centric channels. From the sample size of 100 parents whose children were aged between 3 and 7 years, 37% were known to frequent those restaurants on a monthly basis. The researchers wrote in the paper, "Among children, 54 percent requested visits to and 29 percent collected toys from those restaurants," reported Tech Times.
McDonald's is one of the major food chains that has been severely criticized for luring small children with toys to visit their store. The company was also condemned for offering high calorie food items in their menu. Following which, McDonald's made a few changes and shifted to a much healthier food options for the children. The research has proved yet again that free toys with meals work as a good marketing strategy to attract children, reports NYC Today.