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Heavy Drinking Can Make You More Popular

Update Date: Jul 17, 2014 06:30 PM EDT
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Want to be more popular? According to science, you should drink more alcohol.

After analyzing the drinking habits of a group of people in Toronto, Canadian researchers found that heavy drinkers were more respected their lighter-drinking counterparts. Researchers found that this was especially true in men.

However, any drinking seemed to result in higher social status for women.

The latest study involved 357 young adults in Ontario. The study lasted from May 2012 to July 2012.

Participants were asked how often they binged on alcohol. They were also asked the number of drinks that usually consume, how often these episodes happened and how much their drinking behaviors influenced their opinions of peers, according to Medical Daily.

"We used field methodology to recruit young adults' natural drinking groups," researchers wrote in the study.

"For men, more frequent heavy drinking was related to higher peer-nominated status," said researchers, according to the Daily Beast.

"For women, more drinking in general was related to higher peer-nominated status," they noted.

The findings also revealed that people who could drink the most during binge drinking episodes were awarded with the highest social status.

"More consumption during heaviest drinking occasion also predicted higher status," researchers wrote. "Further, for both men and women, drinking more than one's peers during one's heaviest drinking occasion in the past year was also associated with higher status."

"These findings suggest that higher social status is associated with riskier drinking patterns and have important implications for prevention programming," researchers concluded, according to the Daily Mail.

The findings are published in the journal Addictive Behaviors.

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