Weight Primary Reason for Increase in Tofu Consumption
Losing weight, not boosting health, is the main reason why people eat tofu.
The latest study revealed that Millennials are replacing other sources of protein with tofu because they want to lose weight.
The participants in the latest study involved 502 Millennials.
Researchers found that the women in their 20s are tofu's greatest supporters. Researchers explain that this could be because women want to have meals that are quick, easy to cook and slimming.
They basically seem to care less about any health benefits of Tofu," lead researcher Brian Wansink of Cornell University said in a news release. "They eat it to look good and because it's quick to cook and it's filling."
Wansink and her team said the latest findings are surprising because efforts to promote eating tofu have mostly focused on nutrition and sustainability.
"Millennials are much more likely to eat Tofu if you simply tell them 'It cooks like chicken, but doesn't spoil,' than if you lecture them about its nutritional value," said Wansink.
"If you're trying to convince a friend or family member to join you in becoming a Tofu lover, don't belabor its health benefits; instead focus on it being quick and filling and cooking like chicken. In no time they'll be making Tofu Scramble, Stir Fry and all the other dishes the Tofu lovers in the study listed as big parts of their diets," co-author Adam Brumberg said in a university release.
The findings, which will be presented at Tops Club Inc.'s annual International Recognition Days convention July 10th in Milwaukee, were published in the journal Eating Behaviors.