Activity on Dating Site Spikes During Polar Vortex
Cold temperatures may put people in the mood for love, according to online dating activity.
Zoosk, an online dating website and application with over 25 million members nationwide, revealed that the site experienced a 48 percent spike in membership signups and a 28 percent increases in sent messages last week during the polar vortex.
Data on Zoosk reveals that that major cities most affected by the temperature freeze like Portland and Maine experienced the greatest spikes in signups and messages, according to the Daily Mail.
The findings revealed that daters in Portland were more active than those in Chicago. Zoosk Chicago experienced 23 percent more messages and 41 percent more membership signups.
Zoosk New York City experienced 14 percent more messages and Zoosk Boston experienced 34 percent increase in membership signups and 11 percent increase in messages.
Minneapolis, which was also hit hard by the polar vortex, also experienced a 17 percent increase in message volume and 18 percent in signups.