Red Lipstick Gets Waitresses More Tips
Red lipstick gets waitresses more tips, according to a new research.
The power of red is an old tried and tested fact. This power was proved yet again by a study conducted in France by researchers, Nicolas Guéguen and Céline Jacob of the Université de Bretagne-Sud. The study suggests that a waitress wearing red lipstick earns more tips from male customers than waitresses not wearing red lipstick. However, this doesn't hold true when it comes to female customers.
Researchers associated the rise in tips from male customers with red lips being "associated with an indication of estrogen levels, sexual arousal and health," according to The Times in UK.
Seven waitresses were asked to wear red, pink, brown or no lipstick while serving 447 customers across three restaurants in the town of Vannes. Tipping in France is a bit unusual as a 12 percent service charge is included over the bill.
Researchers found that male customers tended to tip waitresses wearing red lipstick more than the others. Their tips too were of a higher amount. However, lipstick color or the lack of it made no difference in the way female customers tipped the waitresses.
Although previous studies have been done to prove male customers tip waitresses wearing full facial makeup more, this new study includes the analysis of only the color of lipstick worn, the researchers wrote online April 17 in the International Journal of Hospitality Management.