LegitScript Partners with Facebook to Improve Addiction Treatment Advertising, Address Opioid Addiction
LegitScript, the leader in merchant and advertiser certification and monitoring in the e-commerce and payment sectors, is partnering with Facebook to improve the integrity of the online space for addiction treatment providers. Starting today, Facebook requires providers of drug and alcohol addiction treatment advertising to the United States to be certified by LegitScript.
John Horton, President, and CEO of LegitScript, said the partnership is an important step in curbing predatory practices. "By requiring addiction treatment providers to be vetted before they can advertise, Facebook will make a significant impact on curtailing the reach of fraudulent drug and alcohol treatment centers that exist to exploit patients' recovery efforts and insurance billing opportunities," Horton said. "It's encouraging to see leading platforms such as Facebook take this issue seriously and act to protect patient safety."
LegitScript's Addiction Treatment Certification launched in July as part of a partnership with Google, which requires LegitScript certification for addiction treatment providers looking to advertise. Applicants whose facilities are certified through LegitScript will now be able to advertise on both Google Ads and Facebook Ads.
The program has received the support of the Partnership for Drug-Free Kids, Center on Addiction, the National Association of Addiction Treatment Providers, and Facing Addiction with NCADD. These organizations and others have formed an advisory committee to LegitScript for this certification program, which ensures continuous improvement and accountability.
LegitScript's certification and monitoring programs for regulated healthcare merchants, such as internet pharmacies and telemedicine providers, is already recognized by Facebook and others, including Visa, Mastercard, Google, and Bing.
Since 2007, LegitScript has been committed to making the internet and payment ecosystems safer and more transparent. Offering industry-recognized certification programs and the world's largest database of internet pharmacies, dietary supplements, designer drugs, and other health websites, LegitScript has created a team of leading experts in these highly regulated and complex sectors. That's why LegitScript is trusted by the world's leading search engines, payment providers, and e-commerce platforms to monitor the health and other high-risk websites.