"What a Load of BS" -- NASA Shuts Down Gwyneth Paltrow’s Latest Goop Claim
Gwyneth Paltrow's lifestyle and wellness website Goop has been handing out ill health and beauty advice for years, but customers keep coming back for more. This time, however, NASA isn't standing for it.
Earlier this week, Goop began promoting "healing sticker pads" called "Body Vibes." The product, a glorified sticker, claimed to use "NASA space suit material" to "rebalance the energy frequency in our bodies." Uh, okay.
"Human bodies operate at an ideal energetic frequency, but everyday stresses and anxiety can throw off our internal balance, depleting our energy reserves and weakening our immune systems," Goop's website reads. "Body Vibes stickers (made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut's vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances."
In hopes of dismantling this terrible scheme, Gizmodo spoke with a NASA representative, only to find that they "do not have any conductive carbon material lining the spacesuits." Spacesuits are made of synthetic polymers, spandex, and other materials.
As if that wasn't absurd enough, the stickers ($120 for a pack of 24) also promise to aid various ailments, including anxiety using something called "Bio Energy Synthesis Technology." This concept is not scientific -- it's the brainchild of AlphaBioCentrix, the same company that manufactures "Quantum Energy Bracelets" and "Health Pendants."
"Without going into a long explanation about the research and development of this technology, it comes down to this; I found a way to tap into the human body's bio-frequency, which the body is receptive to outside energy signatures," AlphaBioCentrix's founder, Richard Eaton told Gizmodo. "Most of the research that has been collected is confidential and is held as company private information."
Former chief scientist of NASA's human research division Mark Shelhamer was underwhelmed, to say the least.
"Wow," he told Gizmodo. "What a load of BS this is."
"Not only is the whole premise like snake oil, the logic doesn't even hold up," Shelhamer added. "If they promote healing, why do they leave marks on the skin when they are removed?"
Goop Pulls Claim
Goop pulled their claim regarding NASA from the site, providing Gizmodo with the following statement:
As we have always explained, advice and recommendations included on goop are not formal endorsements and the opinions expressed by the experts and companies we profile do not necessarily represent the views of goop. Our content is meant to highlight unique products and offerings, find open-minded alternatives, and encourage conversation. We constantly strive to improve our site for our readers, and are continuing to improve our processes for evaluating the products and companies featured. Based on the statement from NASA, we've gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.
Body Vibes Releases Apology
Body Vibes publicly apologized with the following statement:
"We apologize to NASA, Goop, our customers and our fans for this communication error. We never intended to mislead anyone. We have learned that our engineer was misinformed by a distributor about the material in question, which was purchased for its unique specifications. We regret not doing our due diligence before including the distributor's information in the story of our product. However, the origins of the material do not anyway impact the efficacy of our product. Body Vibes remains committed to offering a holistic lifestyle tool and we stand by the quality and effectiveness of our product."