Google Starts Hunting Fake Reviews On Play Store
The Google Play Store is the home to millions of Android developers turning out brilliant applications to improve the functionality of the Android Phone. The Google Play Store allows users to post reviews of an app under their names.
Most users go for social media applications, like Facebook, Instagram, Whatsapp and Viber that have racked more than a total of three billion downloads. There are also many others who like to spice things up by installing different apps for a more customized experience.
However, most of the Play Store is riddled with spam comments and fake reviews about an app that might hurt its sales and adoption, thereby causing problems for the developer of the app. Google has found out a solution for this. It has devised an algorithm to detect fake reviews and spam easily.
A post in Android developers blog reads, "Recently, we announced our improvements in fighting fraudulent and spam app installs. In continuing our efforts to combat spammy behavior, we've also improved the ways we identify and remove fake reviews and ratings. With this enhanced capability we are now able to identify and remove more fake reviews and ratings with greater accuracy."
Google has opted for this solution, as posting fake reviews goes against Play Store Developer Policy. Most of the times these reviews are paid to be written and are fake. Google will from now on delete the fake reviews and spam comments, and this rule extends to the account of the user or developer, should he not refrain from posting fake reviews.
Google has always been held by the collar for their mistreatment of fake reviews. Now Google plans to improve the experience for both developers and users.