Samsung Galaxy Note 7 Dies At Two Months
Unluckily for Samsung, the flagship handset Galaxy Note 7, failed to provide a positive flagship experience. Perhaps this is why amidst the bursting of handsets, Samsung has decided to not only recall its products, but also stop the production.
Incidentally, the latest move comes after several customers reported that the exchanged handsets were also erupting in flames, reported Bloomberg. Unfortunately, with these recall and halt in production, Samsung will have to let go of its flagship product, which was supposed to compete with Apple's iPhone.
The Hong Kong-based smartphone manufacturer had earlier blamed the battery supplier for the issues, and had shifted to another supplier. However, the problem persisted, making the analysts think that the problem was not with the batteries in the first place.
"Samsung needs to act swiftly and move on to protect their brand image," said Mark Newman, an analyst at Sanford C. Bernstein in Hong Kong.
Consequently, Samsung Electronics' share saw a drop of 8 percent in Seoul last Tuesday, causing a loss of $17 billion before the termination of Note 7.
As for Samsung, there has been no official confirmation on the numbers of Note 7 recall. Neither has it released a statement mentioning when the Note 7 will be back in the market. Additionally, Samsung has not yet mentioned who would be responsible for the mishap. Notably, the phone unit of Samsung is presently led by D. J. Koh, who took over last December.
The halt in sales was ordered after consumers from different countries have reported continuous problems with the handsets, in addition to carriers such as AT & T of US and Telstra Corp of Australi.
The U.S. Consumer Product Safety Commission warned users not to use the Note 7 due to concerns over more incidents of overheating. The Korea Agency for Technology and Standards also asked Samsung to stop selling or exchanging the Note 7 after the regulator confirmed possible defects in the new phones.