New reports suggest iPhone 7 could experiment with new technologies to push the bar higher.
New reports claim the iPhone 7 Plus could feature 256 GB and 3,100 mAh battery.
The move is a last minute push to get holiday shoppers to make purchases.
Speculation about next year's iPhone suggests Apple could make a phone that is less than 6.5 mm thick.
The iPhone 7 is being widely discussed though the iPhone 6S is less than two months-old.