'Rogue One' Latest Trailer Creates Social Media Buzz; Advance Ticket Sales Overwhelm Fandango Site
Rogue One latest trailer creative massive social media buzz last week. It generated over 148,000 new conversations based on media measurement firm comScore and its PreAct service, as published by Variety.
Rogue One: A Star Wars Story stars Diego Luna and Felicity Jones. The new trailer was released on November 25. This is the Star Wars Merchandise first attempt on a spin-off. It airs on December 16 and so far its cumulative conversations online have reached 2.18 million.
Fans who are keen enough can pick up a number of clues regarding the movie plot. It centers on a band of the most unlikely heroes. Together, they steal the plans to the Death Star which is considered the Empire's massive weapon of destruction.
Advance Ticket Sales Too Much For Fandango
Meanwhile, advance ticket sales for Rogue One started shortly after midnight EST on Monday. It looked like fans didn't go to sleep at all and instead were waiting patiently to 'attack' the site. Soon as they were available, online ticket buyers rushed in per CBS News.
Shortly after the site started selling tickets online, the customers reportedly had to deal with time-outs, long waiting times and failures in accessing Fandango. However, those purchasing tickets via Fandango's mobile app had no problem at all.
The site came up with a remedy by creating a "digital wait room". This served as an online queue for managing traffic. But Fansided reported that even that turned out to be problematic. This only proves that Star Wars' first standalone film is a blockbuster success judging from the public reception it got long before it's released.
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