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Video: Never Wash Your Jeans, Levi's CEO Advises

By R. Siva Kumar | Update Date: Feb 23, 2016 12:54 PM EST

Do you keep tossing your jeans into the laundry?

Oh, what a pain! You don't have to. You are spoiling the quality of your jeans if you launder them regularly. You not only ruin the material, but you also waste the water on jeans that doesn't even call for cleaning with soap and water.

Levi Strauss' CEO Chip Bergh explained in an interview with Fortune magazine that he does not wash his jeans, which has never led him to skin problems. "It was a wake-up call to consumers that we go into autopilot and after we're finished wearing something, we just automatically toss it into the laundry," Bergh said, according to Independent.

Even the manufacturer Huit Denim agreed and averred that jeans are best left unwashed, said the official site. Still, if you want to wear washed jeans, then wait for six months after using it.

Here are a few tips on cleaning the jeans:

Kill the bacteria by freezing it all night in cold air.

Air the jeans out when the sun is bright, in order to subject them to air and sunlight as natural neutralizers.

If you spot any dirty areas, then just spot-clean them. "Simply spot clean your jeans if they aren't a total mess," Levi Strausse wrote in Huffington Post. "And, when my jeans really need a wash, I do it the old fashioned way: I hand-wash them and hang-dry them."

In a 2011 study  by microbiologist from the University of Alberta, the scientist said that he had not washed his jeans for 15 months and then tested them for bacteria against another one that had been washed after a fortnight of wearing.

 He found that both the pairs had bacteria that wasn't too harmful.

YouTube/Fortune Magazine https://www.youtube.com/channel/UCP2gdh7HfjgCoi8lO50dA5w

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